Mastering the Universe: The Rise & Fall of He-Man
 

Very interesting looking book has been released:

Mastering The Universe: He-man And The Rise And Fall Of A Billion-dollar Idea
http://tinyurl.com/bd9qn

A small article about the book was in last month's ToyFare (#97). For He-Man fans, probably worth the $12.

that does look interesting.

I heard it was a good book but had quite a few errors as far as toy names, etc. But it is an interesting look at Mattel from a former employee that pretty much confirms a lot of what has been said about Mattel in other circles