wayshway |
05-05-2007 04:49 AM |
Sci Fi Launches Anime Block on Monday Nights
Broadcasting & Cable reports that on June 11, the Sci Fi Channel will premiere Ani-Monday, a weekly two-hour block of anime programming. Episodes, films, and other content for the block will be provided by Manga Entertainment, a unit of Starz Media. Starz is the production company behind Sci Fi's original series Painkiller Jane. According to Sci Fi executive vice-president Dave Howe, this block is a part of an overall initiative to redefine Sci Fi as a "lifestyle brand," not just a cable TV channel.
The new block from 11:00 p.m. to 1:00 a.m. will directly compete with Cartoon Network's Adult Swim block. Broadcasting & Cable reports that Adult Swim has averaged 281,000 male viewers aged 18-34 during that time slot during 2007, whereas Sci Fi Channel has averaged 44,000 males aged 18-34 with movies in the same time slot.
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