Casino Royale Ships 100,000 Blu-ray Disc Units

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Casino Royale Ships 100,000 Blu-ray Disc Units
Source: Sony Pictures Home Entertainment
March 27, 2007


Sony Pictures Home Entertainment (SPHE)'s blockbuster Bond title, Casino Royale, released March 13 on Blu-ray Disc, has hit the 100,000 units shipped mark and is setting records at retail for greatest number of high-definition copies sold in one day, it was announced today by SPHE Worldwide President, David Bishop. The title debuted in the top 10 on Amazon's DVD top-sellers list - a first for any film in high definition.

The film's director, Martin Campbell, extolled the disc quality and commented, "It's just unbelievable. Clearly, it's fantastic. The comparison between standard def DVD and Blu-ray is quite stunning and quite transparent to the master. It's precisely what would make me want to buy a copy."

Since the November launch of Playstation 3, sales of Blu-ray titles have risen exponentially - a more than 700 percent increase. "As a point of comparison, the first DVD title to ship 100,000 units took approximately 11 months (Air Force One, in February 1998)," said Bishop. "'Casino Royale' on Blu-ray has done it in far less time and is clearly demonstrating the format's robust growth in the marketplace." Sony DADC has replicated more than two million Blu-ray Discs for Sony Pictures since the launch of the format.

"Blu-ray has accounted for approximately 70 percent of the high-definition market since the first week in January, and as that market share continues to grow, we are dedicated to providing consumers with the content they crave," added Bishop.

SPHE's Blu-ray releases will continue to utilize MPEG-2 and MPEG-4 AVC codecs, uncompressed audio and feature high-definition added-value content.

"We are wholly committed to bringing consumers the best picture and sound quality available, with the most innovative format features, and will continue to expand our high-definition slate in 2007 and beyond," said Bishop.