I used this coupon code and got $30 knocked off the price (so the total, with shipping and tax, came out to $177):
AFGOLD
I'd read on TVShowsonDVD that if you Google Time Life Coupon, you could find coupon codes - so I did. This code didn't work on the original pre-sell screen (there was no slot for it), but it does now. It's good through 15 September. There are other codes available - the site I used is
http://www.momsview.com/timelife.shtml.
I am SO looking forward to this set! Time to dust off (literally) my firehouse play set ... :>