JVC should still be fixing these for free -- ask for supervisors continuously until you get that.
The two main reason a JVC flash the generic "LOADING" error message is
(1) it is overheating from too much continuous use, or
(2) the disc is bad -- blank or not.
In most cases, simply unplugging the unit for a little while will fix it. Also remove the disc.
There is a chance the drive itself has died and needs to be replaced (simple fix). In other cases, a capacitor has given out on the board, often seen leaking or bulging. For anybody with electronics experience, this is a relatively easy swap and re-solder.
For more details on
how to fix the JVC LOADING problem,
see the information and links at
http://www.digitalfaq.com/forum/show...-dvd-2008.html