There was an article about this in DV Magazine this month, I read it yesterday. I've been saying this since about 2003, when DirecTV started to overstuff transponders ("spotbeam" came on the scene), and I see it in my local Fox HD a lot too. Audio/video sync is another crappy issue I see on digital cable, HDTV and Dish Metwork.
The settings, FYI, are pretty well identical to SVCD and XVCD. They range from 480x480 to 544x480 to 640x480, but with a puny bitrate in the 2000s.
It reminds me of those guys that try to eat a 64oz steak. Something's got to give! You cannot hold a watermelon in a breadbox!